Branding

Branding is the process of creating a distinctive identity and image for a product, service, or organization. Branding involves choosing a name, logo, color, slogan, and other elements that convey the values, benefits, and personality of the brand. Branding aims to attract, engage, and retain customers, as well as to differentiate the brand from competitors and build loyalty and trust.

Research and analysis

Branding of Research and Analysis is a book that explores how to create and communicate a strong and consistent identity for a research and analysis organization. It covers topics such as choosing a name, logo, color, and slogan that reflect the mission, vision, and values of the organization, as well as the quality, relevance, and impact of its work.

User centric design

Branding of user-centric design is a book that teaches how to create and communicate a compelling and consistent identity for a user-centric design organization. It covers topics such as choosing a name, logo, color, and slogan that reflect the user's needs, preferences, and emotions, as well as the value, quality, and innovation of the organization's work.

It covers how to select a name, logo, color, and tagline that suits the user's problems and feelings, and the organization's benefit and creativity. It also demonstrates how to display the organization's understanding, functionality, and user delight.

Ideate

Ideate is a platform that helps you unleash your creativity and solve problems. Whether you need to brainstorm ideas, prototype solutions, or get feedback, ideate has the tools and resources you need. Ideate is more than just software, it's a community of innovators who share your passion and vision.

• Showcasing your brand values and personality on your case study website
• Crafting a unique brand positioning for our client with data and insights
• Increasing brand awareness and engagement for our client with a creative content strategy
• Transforming a boring brand into a memorable one with a bold rebranding

Wireframing

Wireframing is a technique that helps you design and test your digital products. It allows you to create a low-fidelity prototype of your product, showing its layout, functionality, and user flow. Wireframing is also a way to express your brand identity, by choosing the right colors, fonts, icons, and images that match your brand values and personality. Wireframing is not only a tool for development, but also a tool for branding.

Prototype

Prototype is a platform that helps you create and test your digital products. It allows you to build a high-fidelity prototype of your product, showing its appearance, interaction, and feedback. Prototype is also a way to showcase your brand identity, by using the right design elements, animations, and sounds that match your brand style and tone.

• Successfully launched the redesign website.
• Provided post-launch support and training to the client's team for website  maintenance.

With Prototype, you can create and test your digital products. You can make a realistic prototype that shows how your product looks, works, and feels. You can also display your brand identity, by choosing the design elements, animations, and sounds that fit your brand. Prototype is a tool for both validation and branding.